AWS Machine Learning Blog· Chidi Prince John·· 5 天前AI 评分47
AWS 上用上下文老虎机提升获客漏斗转化:Amazon Payments 的个性化实践
Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
AI 导读
Amazon Payments 在 Amazon SageMaker AI 上采用多目标上下文多臂老虎机(MAB),为产品获客漏斗各阶段(申请开始、提交、审批)分别运行 LinUCB 模型并线性组合其 UCB 分数,以同时优化整个漏斗。
来源:AWS Machine Learning Blog · aws.amazon.com